Reforming packaging shapes to improve the appeal and sales of healthy foods
We study whether packaging shape can nudge shoppers towards healthier food.
Funded by the Croatian Science Foundation (IP-2025-02-7777).
Duration: 12 January 2026 – 11 January 2029.
Host: Faculty of Economics and Business, University of Zagreb
Objectives:
· Examine how packaging shapes the perception of healthy food.
· Identify who responds most to packaging design (e.g. gender, age).
· Test the packaging in real retail settings.
· Develop guidelines for food producers and retailers.
· Assess long-term effects on eating habits.